Vegan • EU-Certified Clean

Our Formula

With Nourish Color Bond Technology™

Key Ingredients

Nourish Color Bond Technology
Experience the immediate, transformative results of Modern Color's Nourish Color Bond Technology.™ While other at-home color solutions can leave hair weakened and damaged, this scientific breakthrough works on a molecular level, repairing hair from within. The hair’s overall appearance is fortified and revitalized after just one use. Nourish Color Bond Technology™ bonds to hair, allowing our color to last longer and look more vibrant over time.

Bulgarian Rose Oil 
Extract cultivated in the “Bulgarian Rose Valley” from the rarest rose on Earth. Essential oil nourishes, balances and conditions hair. Bulgarian Rose Oil binds to hair, allowing color to last longer and look more vibrant over time. Bulgarian Rose Oil promotes blood circulation in the scalp, aiding in hair growth and preventing breakage. Soothing properties moisturize scalp and hair for more sheen and luster.

A super-food for the hair, this hydrolyzed protein extracted from whole grains gently cleanses while nourishing hair. Amino acids match the natural keratin in hair and fill in gaps caused by damage. Quinoa protects hair follicles from the root to promote healthier, stronger hair growth and prevent breakage. Antioxidants help keep color-treated hair from fading over time.

Coconut Oil 
A well known hair hero, Coconut Oil gets deep into hair follicles to help grow longer, thicker, healthier hair. Soothing vitamins and essential fatty acids moisturize scalp to fight dryness and flaking. Helps to remove sebum build-up from hair follicles for more luster, shine and softness. Coconut Oil's natural protectants helps save hair from chemical treatments, bleach and sun damage. 

100% Vegan And Cruelty-Free

Modern Color is formulated and produced in California, using the highest quality, ethically sourced ingredients produced without any ingredients that come from animals. We are committed to creating clean, safe products that are always 100% Vegan and Cruelty-Free — because beautiful hair can be achieved without hurting animals.

EU-Certified Clean Formula

Modern Color's clean formula is non-toxic and free from potential and proven harmful chemicals including parabens, SLS, phthalates, sulfates, and GMO's. As an EU-Certified brand, Modern Color adheres to EU's strict regulations, which ban 1,328 chemicals that are known or suspected to cause cancer, genetic mutation, reproductive harm, or birth defects are banned from cosmetics.



Protecting Our Oceans With
Sustainable Packaging Solutions  

To  reduce our carbon footprint, Modern Color’s products are thoughtfully packaged using 100% recyclable aluminum bottles and PCR plastic wherever possible.