with Nourish Color Bond Technology™
Behind The Brand

created by hair experts

In March 2020, Modern Color co-founder Ilya Mavi knew he had a big problem. As a top colorist and salon owner in Manhattan for over 20 years, his phone was now ringing off the hook with long-time clients literally begging him to come over and fix their fading color, fast. 

Trying to stay safe himself in the middle of pandemic lock-downs, Ilya Mavi’s first instinct was to recommend hair color solutions that his clients could buy and use themselves at home. But, the more he researched brands currently on the market, the more he was worried that these drug-store color solutions would only be causing more damage to his clients’ hair. 

The idea to introduce a better product to the market came to fruition after Ilya Mavi reached out to long-time friend , haircare manufacturer, and formulator for over 20 years, Brett Cayton for a solution. Together, they combined Ilya Mavi’s east coast stylist savvy with Brett Cayton’s west coast penchant for developing natural, nourishing and scientifically proven hair care methods to create this all-in-one color depositing cleanser and conditioner, Modern Color, with Nourish Color Bond Technology™. 





Modern Color is formulated and produced in California, using the highest quality, ethically sourced ingredients produced without any ingredients that come from animals. We are committed to creating clean, safe products that are always 100% Vegan and Cruelty-Free — because beautiful hair can be achieved without hurting animals. 

Our Vegan products are also more eco-friendly because we do not rely on animal agriculture, which is a major contributor to greenhouse gas emissions.


Modern Color's clean formula is non-toxic and free from potential and proven harmful chemicals including parabens, SLS, phthalates, sulfates, and GMO's. As an EU-Certified brand, Modern Color adheres to EU's strict regulations, which ban 1,328 chemicals that are known or suspected to cause cancer, genetic mutation, reproductive harm, or birth defects are banned from cosmetics.



Protecting Our Oceans With
Sustainable Packaging Solutions  

Did You Know?
The beauty & hair industry accounts for 120 Billion Units Of Plastic annually, most of which will end up in land fills and in our oceans.

To  reduce our carbon footprint, Modern Color’s products are thoughtfully packaged using 100% recyclable aluminum bottles and PCR plastic wherever possible. 

Aluminum is a recycling hero–
easy to recycle and infinitely recyclable. In fact, nearly 75 percent of all the aluminum ever produced is still in use today!

Giving Back To Support

Ocean Conservation

Modern Color donates 1% of every sale made on ModernColor.com to The Ocean Cleanup, a non-profit project developing and scaling cleanup technologies to rid the world's oceans of plastic. The funds raised will help clean up trash in the ocean, and intercept it in rivers.

Learn more at TheOceanCleanup.com

Modern Color is independent of and is not sponsored by The Ocean Cleanup